New Technology and Sports
Consumers' Perceptions of Artificial Intelligence
Sport Consumer Behavior
Journal Articles
(2024)
Competing With Artificial Intelligence Or Other Fans: Effects of Making Predictions About Game Outcome on Fans’ Perceived Curiosity and Evaluations of Game Consumption.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2023)
Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers’ Evaluations of Healthy Functional Foods.
체육과학연구.
34,
3
(2023)
Missed a live match? Determinants of League of Legends Champions Korea highlights viewership.
FRONTIERS IN PSYCHOLOGY.
14,
1
(2023)
The Roles of Age-Morphing Technology in Enhancing Individuals’ Physical Activity and Healthy Eating Intentions: The Moderating Effects of Self-Esteem.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2023)
Influence of Personal Innovativeness and Different
Sequences of Data Presentation on Evaluations of
Explainable Artificial Intelligence.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2023)
Role of recommendation sizes and travel involvement in evaluating travel destination recommendation services: comparison between artificial intelligence and travel experts.
JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY.
14,
3
(2023)
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.
SPORT MARKETING QUARTERLY.
32,
1
(2022)
Knowledge of automated journalism moderates evaluations of algorithmically generated news.
NEW MEDIA & SOCIETY.
1,
1
(2022)
증강현실 기반의 정보제공이 스포츠 하이라이트 시청 경험과 재시청 의도에 미치는 영향.
한국스포츠산업경영학회지.
27,
5
(2022)
Baseball Fans’ Evaluations of Robot Umpire: The Perspective of Human-Robot Interaction.
Korean Journal of Sport Science.
33,
3
(2022)
정보의 양과 소비자의 사전지식이 골프제품 추천 서비스 평가에 미치는 영향: 소비자의 주관적 지식을 중심으로.
한국스포츠산업경영학회지.
27,
3
(2022)
"Don't Give Up!" Can the Competitiveness and Difficulty of Video Games Build Persistence for a Subsequent Non-Gaming Task?.
JOURNAL OF MEDIA PSYCHOLOGY-THEORIES METHODS AND APPLICATIONS.
1,
1
(2022)
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory.
SPORT MANAGEMENT REVIEW.
25,
5
(2021)
Delay Effect of Sport Media Consumption on Sport Consumers' Subjective Well-Being: Moderating Role of Team Identifi cation.
SPORT MARKETING QUARTERLY.
30,
4
(2021)
Self-imagery and advertising effectiveness: the role of sense of presence.
JOURNAL OF GENERAL PSYCHOLOGY.
1,
1
(2021)
The Effects of Anthropomorphism on How People Evaluate Algorithm-Written News.
DIGITAL JOURNALISM.
1,
1
(2021)
The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model.
CURRENT ISSUES IN TOURISM.
24,
17
(2021)
Who made the decisions: Human or robot umpires? The effects of anthropomorphism on perceptions toward robot umpires.
TELEMATICS AND INFORMATICS.
64,
1
(2021)
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements.
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP.
1,
1
Honors / Awards
Advertising Division's Top Faculty Papers (2nd place), 2013 Association for Education in Journalism and Mass Communication Conference